BrightSDK Solves The 5 Biggest Monetization Problems

2022 undoubtedly dropped many challenges on monetization managers’ shoulders, and there is no escaping this fact. Global recession, changes in consumer behavior in a post-pandemic world, and an unsolved universal problem of Apple’s Tracking Transparency (ATT) pushed gaming studios towards exploring new monetization strategies.

Gamesforum asked specialists in leading gaming companies what are the biggest challenges they face in 2023 in their day-to-day routine. So, instead of swimming through new industry trends, we at Bright Data came up with a more down-to-earth approach to show you how our new Bright SDK can help monetization teams navigate this labyrinth.

1. Balancing Ad Monetization and User Experience

Only a few games today can hold the last frontier of no-ads experience. The hybrid monetization model took over the stores and brought aboard a bunch of “too many ads” reviews to game owners. While exploring the hybrid model is a must-do today, more and more developers have begun drowning their players in new ad formats.  – And here comes our solution. BrightSDK pays you on top of your existing ad revenue but works silently in the background. This means better reviews, more organic installs, and higher retention without damaging your current monetization stack.

2. Ad Quality

Quoting the same report: “There is the deep routed issue of problematic creatives within the wider mobile games industry. The appearance of violent, misleading, and misogynistic creatives within games leads to bad reviews and churn.” – Instead of constantly controlling the ad quality of new Ad SDKs we see a solution to the problem by looking at the problem from a different angle. With Bright SDK you don’t have to worry about all the above as we don’t show ads so you can focus on your old trusted Ad Networks and get additional revenue from our solution without constantly testing new untrustworthy Ad SDKs.

3. Compensating for decreasing CPMs

Decreasing CPMs is a universal problem of all Ad Networks today. While giants like Amazon Publisher Services, Google Bidding, and Google Ad still bring a steady high-value ARPDAU to a publisher, it still takes more and more monetization managers’ working hours to diversify and track their Ad Portfolio. –  Exploring new non-conventional monetization solutions is an excellent alternative in this case. BrightSDK pays you fixed rates daily for every opt-in user (ARPDAU US ~$0.02 – $0.03), and a single click costs>$200 CPM ad.

4. Harnessing Hybrid Monetization Models

Quoting Voodoo’s Head Of Monetization: “With all challenges we are facing
in the app ecosystem, maximizing the monetization potential of every user is key for a successful business. And it has to go through a mix of ad monetization and iAP monetization”. – Maximizing the potential of every user is a key point here.  New non-ad monetization solutions are a way to go without hurting your game’s retention – we see a ~15% increase in our partner’s retention due to releasing them of an unnecessary sea of ads.

5. Revitalizing Ad Monetization Performance

Revitalizing monetization of legacy titles is a headache for many studios – no long-term loyal player wants to wake up one day and see their favorite app swarming with ads. – Integrating a new non-ad monetization that doesn’t hurt your user experience is the smartest move you can make here. So feel free to reach out to a BrightSDK team to explore how we can help you breathe new life into your long-standing, universally loved title :)