Case study: FreeSnippingTool and Microsoft Windows

FreeSnippingTool (freesnippingtool.com) is an advanced, online, multi-functional snipping tool that
enables users to create snips and save them on different platforms and services. The tool also enables
users to make video and gif recordings, search by snip, add watermarks, send web requests and more.
FreeSnippingTool offers broader functionality than the integrated tool offered by Microso Windows.

The challenge

FreeSnippingTool’s monetization model relied on bundling an optional offer of search toolbars. Monetization was negatively impacted as a result of changes in the search/toolbar market. FreeSnippingTool looked at ads as an alternative monetization method but dismissed them because they were intrusive, annoyed users, and did not offer competitive rates. Another approach was needed.

The solution

BrightSDK offered FreeSnippingTool a value-added solution with competitive monetization rates that did not antagonize users. Integrating Bright SDK into FreeSnippingTool allowed the developers to offer users a premium experience without asking for payment or causing a negative response. As Bright SDK works in the background and does not display any ads, it enables users to enjoy this premium snipping tool without interruption.

In addition, Bright Data encouraged FreeSnippingTool to join the AppEsteem certification program, free of charge. Bright Data advised and accompanied the developer throughout the rigorous compliance process, and continues today to serve as their focal point for anything related to compliance-driven guidelines. AppEsteem is widely trusted across the security industry and encourages the development and distribution of clean apps through a robust set of certification requirements.

The outcome

Revenue generated by Bright SDK was superior to the revenue generated via ads/toolbars. At the same time, the user experience was vastly improved due to the elimination of push promotions. As a result, user retention and the user’s lifetime value (LTV) has grown significantly.

About Bright SDK

Bright SDK offers developers an innovative way to improve app monetization while enhancing user experience. Since 2020, over $15M have been paid to hundreds of developers worldwide.