Case study: Snake and LG WebOS

Snake is a classic game known to lovers of retro and anyone who used to own a Nokia phone. It is simple but addictive, and is now available on LG Smart TVs.

Snake is based on a simple concept. The player’s goal is to move the snake and eat as many “food” blocks as possible. When the food is eaten, the snake grows in length. The snake must never hit a wall, or itself!

The challenge

Snake’s monetization model relied on ads being displayed during gameplay. However, with users subjected to one or more ads at the end of each stage of the game, this had a negative impact on user experience, leading to high rates of user churn.

The solution

Integrating Bright SDK into Snake allowed the developers to offer users a premium, ad-free experience without asking for payment. Bright SDK works in the background and does not display any ads, enabling users to enjoy an uninterrupted gameplay experience.

The outcome

Revenue generated by Bright SDK was the same or more than the previous ad revenue, while the user experience was vastly improved due to the elimination of ads during gameplay. As a result, user retention and the user’s lifetime value (LTV) has grown significantly.

About the developer

MLVFun is an indie game developer, who believes that Smart TVs can be a fun way of experiencing casual games.

About Bright SDK

Bright SDK offers developers an innovative way to improve app monetization while enhancing user experience. Since 2020, over $15M have been paid to hundreds of developers worldwide. Click here for additional information.