BrightSDK Brings 10x Revenue for Windows App | Success Story
Rostpay is a 25+ years veteran of Desktop Apps Development and Publishing and one of the longest-trusted partners of BrightSDK. They were recently promoted to Platinum level in Bright SDK’s partner program.
Key Achievements:
- Revenue: 10x since the beginning of the partnership 2 years ago
- Monetization of Non-Active Users
- Avg. Opt-in Rate: 68%
- As a Partner with Platinum Status: eligible for R&D and UA funds.
Challenges:
Today, the market of monetization solutions has become an omnipresent entity capable of instantly detecting any issues app owners encounter and in no time providing them with the money-making fix of their hurdles. However, the primary focus of this entity has been the precious mobile app market leaving PC apps struggling behind. As a result, nowadays Desktop Apps Market lacks free apps that offer access to the full functionality without asking for in-app purchases (freemium).
Desktop Advertisement ecosystem as a revenue source, unfortunately, struggles with Ad Quality, quantity, and lack of revenue potential and always leads to a negative impact on User Experience.
Our Approach and Results:
As an AppEsteem certified, Unity Verified Monetization solution, and a Clean Software Alliance contributing member, BrightSDK has become a trusted partner for Rostpay. Bringing to the table a new separate non-intrusive monetization channel that allowed our partner to continue distributing their apps for free while enjoying unparalleled revenues.
BrightSDK Consent Screen is shown upon the application launch, asking users to opt-in in return for a higher speed of driver download.
Opt-out screen with the option to opt-in again
Monetization of Non-Active Users:
One of the pillars for such success was a unique feature of our SDK that we offer to all Desktop Partners – Monetization Of Non-Active Users. We offer fixed rates for every user who opts in daily – even if they are not actively using the application (unless they uninstall it or opt-out manually)
Partner Testimony
“We have been collaborating with Bright Data for many years. Having experience of more than 25 years in the field of computer technology, I have rarely met such professional and well-coordinated teams. I’m very glad to interact with them and make this world a better place thanks to big data, analytics and just good human relations!
A well-structured and frequently updated SDK allows flexible integration into almost any place in the software product with benefit to the user. Compliance with all modern security and personal data management standards helps to avoid antivirus detections. And one more important thing is profitability, which we were able to increase by 10X for the last 2 years. Great job!”