Finding New Ways to Monetize Less Popular Platforms
Most developers focus their monetization efforts on Android and iOS, where ads and in-app purchases are the norm. But platforms like Windows, Linux, desktop apps, and even TV apps (such as those on Smart TVs or CTV devices) are often ignored due to limited monetization options. However, with creative approaches, these platforms can become valuable sources of income.
Why Monetizing Certain Platforms Is a Challenge
Desktop applications, Smart TV apps, and CTV platforms often don’t fit the standard monetization models. Ads may have low engagement on desktops, while TV apps often lack sufficient user interaction for in-app purchases or traditional ad-based models. As a result, developers may struggle to generate meaningful revenue on these platforms.
Creative Solutions Developers Are Using
Here are a few strategies developers have found effective:
1. Passive Resource Monetization (Bright SDK Example):
Some developers have successfully turned unused device resources into revenue. For instance, a desktop utility app that wasn’t generating significant ad revenue began earning through Bright SDK by sharing idle internet bandwidth. Since the SDK activates only during idle times and doesn’t affect performance, it allowed the developer to generate income without disrupting the user experience.
2. Subscription-Free Premium Features:
On platforms like Windows and Smart TVs, offering one-time purchases for premium features has proven effective. For example, media players on Smart TVs allow users to unlock ad-free viewing or advanced playback controls through a single purchase rather than ongoing subscriptions. This model works well for users who want flexibility without commitment.
3. CTV Advertising Partnerships:
CTV providers often partner with developers to run integrated ads that are less intrusive than standard ads. Developers can explore revenue-sharing models with CTV platforms to create a balance between revenue generation and a smooth viewing experience.
Why Diversifying Monetization Is Important
By exploring underutilized platforms and creative revenue models, developers can expand beyond the crowded mobile ecosystem. Combining passive resource sharing, premium features, and tailored ad partnerships helps unlock hidden potential and build sustainable, long-term revenue.
Success doesn’t require sticking to a single strategy—developers who mix and match these models can discover untapped growth opportunities on platforms they previously overlooked.
Could this approach work for your next project?